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General Rules

• Expert Sound will utilize user information to consummate a transaction or for some other transactional purpose. Expert Sound does not share any sensitive private information (e.g., financial information) with any third parties, unless needed to consummate the transaction, guard against fraud, or for some other similar purpose.
• Expert Sound may utilize personally identifiable user information to optimize the user experience. Expert Sound may share this information with third parties (via an intermediary, which anonymizes this information) to analyze user behavior, serve advertisements that are tailored to the user's interests, and for other similar purposes. Expert Sound will not provide your credit card, bank account, or other financial information, or social security number, to any third parties at any time, except to effectuate any transaction requested by you.
• Expert Sound may provide personally identifiable information to a third party who analyzes such information on behalf of Expert Sound— Expert Sound will not allow any third party to use personally identifiable information except to analyze or anonymize it.
• Expert Sound may send you promotional materials provided you consent. As a general rule, Expert Sound will only send you promotional emails which you consent or request to. By consenting to receive Expert Sound emails or updates you are not signing up to receive any third party communications (unless sent on behalf of Expert Sound). Expert Sound will not rent or sell your email address or other personal information.

Information Collection

• Expert Sound collects personally identifiable information when you register for a Expert Sound membership, when you sign up for a Expert Sound email newsletter, when you purchase a product or service from Expert Sound, and when you enter Expert Sound promotions or sweepstakes. Expert Sound may also receive personally identifiable information from business partners.
• Expert Sound requests information from you on our order form when making purchases. In this context you must provide contact information (such as name and shipping address) and financial information (such as credit card number, expiration date). This information is used for billing purposes and to fill your order. If we have trouble processing an order, this contact information is used to contact you.
• Once you register with Expert Sound and sign in to our services, you are not anonymous to Expert Sound.
• Expert Sound also automatically receives and records information on our server logs from your browser including your IP address, Expert Sound cookie information and the pages you requested and accessed. This information tracks website usage and behavior.

Cookies

• Like many other websites, Expert Sound utilizes "cookies". A cookie is a piece of data stored on the user's hard drive containing information about the user. Usage of a cookie may be linked to personally identifiable information. Cookies may be used to enhance the user experience. For instance, by setting a cookie, the user would not have to log in a password more than once, thereby saving time while accessing the Expert Sound Network. If a user rejects the cookie, they may still use the Expert Sound Network. The only drawback to this is that the user will be limited in some areas of the Expert Sound Network. Cookies can also enable Expert Sound to track and target the interests of users to enhance the user experience.
• Expert Sound may set and access cookies on your computer.

Log Files/IP Addresses/Browsing History

• Expert Sound may use log files, IP addresses, and browsing history and information to analyze trends, administer the Expert Sound Network, track a user's movement and gather broad demographic information for aggregate use. Some of this information may be shared with third parties - these third parties (except for the entity which "anonymizes the data") will only use or have access to the information in anonymized form.

Information Sharing and Disclosure

• Expert Sound may share your personally-identifiable information, including your name, address, email address, as well as a record of any transactions you conduct on our website or offline with us though a third-party advertising partner and its service providers, which will merge that information with information gathered from other sources in order to deliver to you banner advertisements and other advertising tailored to your interests when you visit certain websites. Our advertising partner will make the data we provide it anonymous and will only use the data in its anonymized form. Only the intermediary data provider which anonymizes the data comes into contact with any personal information. To choose not to have this information used by our third-party advertising partner, click http://networkadvertising.org/consumer/opt_out.asp.
• Expert Sound will not sell or rent your personally identifiable information to anyone. Third party advertising partners may use anonmyized user information for purposes of publishing Expert Sound advertisements as well as for their own purposes.
• Expert Sound may send or disclose your personally identifiable information to third parties:
  • with your consent;
  • when necessary to provide the product or service you have requested;
  • when necessary to send the information to companies who work on behalf of Expert Sound to provide a product or service to you (unless we tell you differently, these companies do not have any right to use the personally identifiable information we provide to them beyond what is necessary to assist us);
  • who then anonymize it and provide it to advertising partners to use for advertising purposes;
  • who analyze it on behalf of Expert Sound;
  • in response to a subpoena, court order or other legal process;
  • when Expert Sound determines that your actions potentially violate the Expert Sound Terms of Service, Code of Conduct, or any of our other usage guidelines or rules; or
  • when Expert Sound determines that such action is reasonably necessary to avert or mitigate any action taken by you that is contrary to Expert Sound's interests.

Subpoenas

• Expert Sound may disclose any of your information (including personally identifiable information and browsing information, to the extent available) to law enforcement or in response to a subpoena.
• Expert Sound will endeavor to contact you and allow you an opportunity to object to this disclosure, but sometimes this is not practicable or not allowed by law enforcement.

Links

• The Expert Sound Network may contain links to other websites. Expert Sound is not responsible for the privacy practices of other websites. We encourage our users to be aware when they leave the Expert Sound Network and to read the privacy statements of each and every website to learn how such website collects and uses personally identifiable information.

Your Ability to Edit/Delete Your Account Information and Preferences

• Expert Sound gives you the ability to edit your Account Information and preferences at any time, including whether you want Expert Sound to contact you about specials and new products.

AOL Certified Merchant

• As an AOL Certified Merchant, we have agreed to abide by the principles outlined in AOL's Privacy Policy at the following URL: http://legal.web.aol.com/policy/aolpol/privpol.html. If you have any questions regarding our privacy practices, please contact us and we will do our best to respond to any of your questions.

Changes to Privacy Policy

• Expert Sound may amend this Privacy Policy from time to time. If we make any substantial changes to this policy, we will notify you by posting an announcement on the Expert Sound Network, sending you an email, by including an item in the Expert Sound newsletter, or by any other means reasonably calculated to provide you with actual notice.